Dove, Project #ShowUs
This began with me as a freelance Creative Director generating ideas to help Dove tackle the politics of beauty and Black women in the US. Eventually, that work was swept into a global campaign called Project #ShowUs, challenging standards of beauty around the world. I became a brand ambassador, on camera talent and a series of stock photos available on Getty Images.
One, because I speak the overall strategy.
Two, because #ShowUs business women with locs.
Creative Direction + Strategy
Once upon a time, I was an Executive Creative Director who created a whole lot of strategy.