About Shanteka Sigers (she/her)
Last name rhymes with tigers.
Shanteka drives revenue by leading high-performing, multidisciplinary teams that create inventive business solutions. She’s particularly talented in brand strategy, people management and culture for growth.
She’s a former Creative Director + Copywriter who, often working in multicultural advertising, had to become a killer strategist in order to distill the complexities of culture into actionable insights and campaigns for Fortune 500 brands.
She was a Director at Meta. She led the largest team of strategists in Creative Shop, helping advertisers succeed on Instagram, Facebook, and in the Metaverse.
She served as a Board Member on the Anheuser Busch Non-Alcoholic Beverages Global Creative Lab, providing strategic input on work from agencies worldwide.
Shanteka is certified Gen Z friendly, as a professor of Integrated Communications Management at UT Austin.
Somehow, ended up as talent and brand ambassador for the Dove Project #ShowUs campaign. She is now a subversive strike at implicit bias, as a stock image on Getty ('businesswoman with dreads').
Talks about inclusive content, campaigns, and culture on stages: UN Unstereotype Alliance, SXSW, Texas Conference for Women, 3% Conference, NYU.
She is mentioned in the credits of the book JUNIOR: Writing Your Way Ahead in Advertising as one of the bosses the author learned the most from. She is pretty proud of that.
Other stuff:
Named one of Business Insider’s "Top Creative Women in Advertising."
Twice honored by Black Enterprise as a "Top Woman in Marketing and Advertising."
Named a "Top Creative Innovator" by Complex Magazine.
Featured in the Communication Arts Interactive Annual.
Is "writer writer":
O. Henry Prize winner.
Published in The Paris Review, Best American Short Stories, and NPR Selected Shorts.
Is nerd:
Northwestern undergrad, MFA from New York University Paris.
Has Great Serpent ring.
Spends 25% of each day trying to copiously give a GPT purpose in life.
Likes lists.
Shanteka Sigers (she/her) drives revenue by leading high-performing, multidisciplinary teams that create inventive business solutions. She’s particularly talented in brand strategy, people management and culture for growth. Her work has been recognized by Business Insider, Black Enterprise, and Complex Magazine.
She’s certified Gen Z friendly, teaching Integrated Communications Management at UT Austin.
Shanteka is a graduate of Northwestern and has an MFA from New York University, Paris. She is also an award-winning fiction writer, with work in Best American Short Stories and an O. Henry Prize.